Full-service digital marketing

An integrated approach to marketing to get the most out of your spend

Our approach

In its simplest form, digital marketing is about sending qualified traffic to a landing page that is fit for purpose, and optimising variables across communication channels. When done right, return on ad spend increases.

Our tried and tested approach has been crafted through in-depth research, years of managing a diverse portfolio of international clients and a team of experts who love what they do. We’ve built on the See-Think-Do-Care model to develop the Rebel Framework. It combines content, marketing and measurement to form one powerful business framework.

With a good understanding of how your business works and what you want to achieve, we get to work. We refine your brand strategy, roll out creative media and run multi-channel ad campaigns. We test, analyse and improve our tactics to give you the best results. And when you’re ready to expand into new markets, we’re there with you to find new customers from day one. We work with our clients to answer the following questions:

- What are your marketing objectives?
- Who is your target audience?
- What do you want to communicate?
- Which channels will provide the best results?
- How will we measure and optimise?

Multi-channel Advertising

We specialise in goal-driven advertising campaigns across multiple online platforms. Our highly successful process is refined by years of experience working at Google and managing an international portfolio of clients. We make use of our Rebel Framework when determining what channels and targeting options to use.

Learn more about specific services below

Search Advertising

The success of our agency is built on search advertising. We do it well because we love seeing our customers win. We have developed our own set of best practices, which ensures you achieve the best possible return on investment.
For large search campaigns we use DoubleClick Search. We manage monthly ad budgets ranging from R30 000 to R1 million plus. Our clients operate in more than 45 markets and represent all major industries.

Our standard monthly service includes:

  • Dedicated account manager
  • Strategy formulation and goal setting
  • Performance reporting
  • Full access to your advertising accounts
  • Keyword and ad research
  • Account structure or restructure
  • Text ad creation

  • Define target audience
  • Weekly account optimisation
  • Conversion tracking
  • Competitor research
  • Landing page recommendations
  • Implement the latest campaign features as they become available, e.g. remarketing or expanded text ads.

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Display Advertising

We deliver a comprehensive creative and ad-buying service to reach your customers through the Google Display Network and Facebook. We craft your message to speak to the hearts of the right people at the right time, utilising the full potential of these powerful visual platforms.

Our standard monthly service includes:

  • Dedicated account manager
  • Strategy formulation and goal setting
  • Performance reporting
  • Full access to your advertising accounts
  • Account structure or restructure
  • Define target audience
  • Weekly account optimisation
  • Custom banner ad creation

  • Dynamic remarketing
  • Youtube banner ads
  • Mobile apps promotion
  • Gmail sponsored promotions
  • Conversion tracking
  • Competitor research
  • Landing page recommendations
  • Implement the latest campaign features as they become available.

 

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Email Marketing

Through intelligent opt-in email marketing we are able to help you stay in touch with your existing customer base and build an audience of highly engaged and loyal customers. Our targeted campaigns consider previous purchase history, geography, demographics and a number of other factors to ensure the right message is delivered to the right person at the right time.

Our services include:

  • Strategy (concept, copy, creative and targeting)
  • List management (scrubbing and segmentation)
  • Email calendar development
  • Mailer creative development

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Social Media Advertising

We manage targeted ad campaigns across Facebook, Youtube, Linkedin, Twitter and Instagram.

Our services include:

  • Dedicated account manager
  • Strategy formulation and goal setting
  • Develop detailed social media content calendar
  • Tracking setup
  • Ad creation

  • Weekly optimization
  • Use of latest features
  • Remarketing
  • Detailed performance reporting
  • Transparency – You have access to your account at all times.

 

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