+27 (0)21 461 7180
Focused, dedicated and smart, our hand-picked team is ready to grow your online business.
Launched in 2009 by ex-Googlers Ryan Kitching and Lina Fagefors and based in Cape Town, The Rebellion has grown into a progressive digital marketing agency.
Our story started when we came to see how brands are still stuck in outdated marketing methods; getting screwed over by traditional marketing agencies. This triggered our rebellion. We saw how the world changed and experienced the potential of this first-hand. We wanted not only challenge the status quo, but to build something that will give companies the inside track in this fast-developing world of online marketing. We knew that if we got the right team together and partnered with the right people, we would be able to succeed. Seven years down the line, we are doing just that.
Focusing on building lasting relationships, there are no gimmicks or short-term solutions. Our expertise, resources and deep commitment to our craft makes us the ideal choice to meet every digital marketing need.
The Rebellion has certified specialists who work to bring your Businesses strategy to life – Our small team works seamlessly together to help you understand your customers through data and connect with them through creative ideas and strategies. This
holistic approach helps you get the most marketing and exposure for your buck. We pride ourselves on our innovative and transparent approach, and our core vision is to become South Africa’s most progressive agency.
Owner & Founder
Lina grew up in Sweden and first worked for her family’s travel agency where she developed an exceptional understanding of the traditional offline travel industry. Later while working for Google she was able to cross over to online.
Lina now works with the Rebellion's largest international clients and has developed an expertise in expanding into new markets.
She has 10 years experience working with Search Marketing and runs the RebellionTraining Academy. With a business background and stickler for detail she has instilled a culture of no wasted ad spend and the importance of always optimizing for return on investment. Still involved operationally she makes sure we Always deliver quality work, Her mantra is : "Treat every cent as if it were your own".
Ryan obtained a B.Bus.Sci. (Hons) degree at the University of Cape Town, then ventured forth to sail across the Atlantic. After exploring South America and the USA he settled in Dublin, Ireland, doing the ground work for Google South Africa.
While at Google, Ryan was responsible for the entire South African market and managed Adwords, Analytics, Maps and a host of other products gaining valuable insight into the wider online advertising landscape.
After working in Dublin, he returned to South Africa to start The Rebellion of Online Marketing
Our team is our strength. Carefully selected experts with a deep understanding of online marketing platforms partner with our clients to help their businesses succeed.
Honesty, teamwork, passion, responsibility and proactivity are at the core of everything we do. These are the Rebels who will help transform your business.
Social Media Strategist