WHO THE HECK ARE WE?

we partner with clients to help their online businesses succeed

A consultancy & digital marketing agency determined to grow your business.

OUR STORY​

In 2009 The Rebellion was launched by ex-Googlers Ryan Kitching and Lina Fagefors. They aimed to grow businesses online using modern advertising techniques. The team has now matured into a diverse group of individuals bringing with them their own unique set of skills. This, combined with some seriously game – changing clients has brought The Rebellion to where it is today. Our success is only measured by the success of our clients. 

We are the Rebels. A group of individuals brought together to challenge the status quo and push the boundaries to new and exciting places. We are performance-driven and analytical in our work. We are growing in creativity and aim to harness the power that every new member brings to the table. 

We deliver outstanding content, results and growth to our clients’ business. By being innovative and transparent in our work, we strive to understand your business as a whole. All the while making our core purpose to be as innovative as possible in the work that we produce. 

MEET THE REBELS

Ryan Kitching

Co-Founder, Techie, AI Specialist, & Brand Growth

Lina Fagefors

Co-Founder, Growth Strategist & SEA Specialist

Darryn Howes

Growth Consultant, Business & Marketing Strategy Specialist.

Cameron Ferreira

AI & Business Intelligence Specialist

Erika Harpur

Paid Media Growth Specialist for International Markets

Rickard Fagefors

Paid Media Growth Manager, Youtube and AI Video creation specialist

Leo Hardwicke

Creative Content & Paid Media Manager

Carla Gray

Financial Account Manager

Anneli Le Roux

Social Media Specialist & Growth Strategist

WHERE THE MAGIC HAPPENS

OUR PROCESS

Research

An in-depth look into your company and the market that you are playing in.

Design

Conceptualizing where we see the business should go and incorporating how you see the finished product.

Delivery

Providing a holistic approach to your business goals and creating a product that will see continued success.

Implement

We really care about You and your business. Success for us is when your business grows.

WHY WORK WITH US?

Great question.

01

We have a highly skilled team that specialises in search, social media, display and video.

02

We are ex-Googlers and a Google Premium partner. Therefore, we know the ins and outs of the Google platforms.

03

We really care about You and your business. Success for us is when your business grows.

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“Their knowledge of the South African market was apparent, and they incorporated that knowledge into the keyword lists. I’m very impressed by The Rebellion’s work and would absolutely use them again!”

Elizma Nolte

Google SA Marketing Manager

“…Their knowledge of PPC campaigns is superb, they are constantly trying new things and, even though we are definitely one of their smaller clients, it still feels like we are getting top tier service. I would happily recommend their services.”

Josh Golombick

White Collar General Manager

“The Rebellion has been instrumental in helping us achieve our PPC goals. They are accommodating to our unique requirements and have always exceeded the targets given to them. Their management style and insight have gained us much more online traffic at lower costs. We have been extremely happy to work with them thus far.”

Kevin Harris

mds Managing Director

“Having so many marketing agencies to choose from, we are very happy to have found The Rebellion! They take great care and try to find the best solutions that will work for us. Our business has a challenging product to market and since we have been with The Rebellion, our digital presence has increased twofold. Thank you to the Rebels for adding a human touch to our ever-increasing digital world that we live in!”

Kalika Redelinghuys

Trees SA Business Development

“Since moving my Adwords marketing over to the team at The Rebellion I have seen a 496% increase in Adwords revenue within the first 6 months.”

Taswell Manefled

Futurelight Founder

“…Their personal involvement in the Carfind.co.za business and the strong support from the rest of their team has resulted in a strong productive working relationship.

They have broad knowledge around not only Google and Social Media, but also have the knowledge to work with developers and designers delivering seamless results…”

Kevin van Deventer

Carfind.co.za CMO

“The Rebellion have been instrumental in increasing the size and scope of our online presences across multiple online channels.”

Gidon Alter

JustPlay Chief of Play

“The Rebellion has delivered high quality and cost efficient PPC management enabling us to start so many new campaigns/accounts for our new sites and in all the different languages we sell to. I’m truly impressed by the work from The Rebellion and can honestly say they’ve been a significant part of the growth and profitability Ticmate has experienced.”

Marcus Moeschlin

Ticmate CEO

“We’ve been working with The Rebellion for a few years now and have always received professional service on our Adwords account – the team are committed to giving us the best quality leads at the best CPL, and are swift with their communication and regular detailed feedback.”

Michelle Flynn

GetSavvi Health Marketing Manager

“I warmly recommend The Rebellion to any business looking for sharp design, creative ideas and a professional approach to digital marketing.”

Lico Gross

AdMarula Head of Marketing

CASE STUDIES

103%

Increase in Conversion Rate

Imagemakers design and manufacture high quality, stylish office wear – helping companies look great since 1982. With so many styles to choose from, their customers are able to keep their own identity while still looking like members of the team.

Imagemakers approached The Rebellion to see an increase in conversion rates by making user experience design changes to their website.

  • We provided detailed wireframes for the website developer, simplifying the process of the website redesign.
  • By looking holistically at the website conversion process and assigning event tracking to all important touchpoints on the website, we were able to track more conversions in order to successfully attribute performance to paid media.

520%

Increase in Adwords orders

Ticmate is an entrepreneurial, fast-growing company based in Sweden offering tickets online to more than 4000 events and attractions in 30 cities worldwide.

Ticmate initially approached The Rebellion to manage their Adwords campaigns to a strict profit goal across existing and new markets.

  • Since coming onboard back in 2009, we’ve expanded our service offering to include: translation & localisation, landing page improvements, social media management and C-level strategic advice.
  •  The Rebellion set up Adwords accounts in additional languages and markets but also new sites and additional product ranges.
  • Today, The Rebellion manages all the online advertising for over 350 sites in 42 markets.
  • Proof that campaigns are run with efficiency where ROI is always the main goal.

Trusted By

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Specializations:

  • Social Media Paid & Organic
  • Google Ads
  • Pinterest
  • Microsoft Advertising
  • Youtube and Display advertising
  • Offline Billboard advertising
  • Nordic Market Specialist
  • Influencer advertising

Anneli Le Roux

Paid Media Platform specialists; Google Ads, Microsoft, Meta, Tiktok

Anneli Le Roux is a strategic and versatile Social Media Specialist & Growth Strategist, helping brands drive measurable business growth through a balanced mix of paid and organic media. With expertise across platforms — including Google Ads, Pinterest, Microsoft Advertising, YouTube, and Display — Anneli builds full-funnel strategies that support brand visibility, engagement, and conversion at scale.

Her approach is not limited to digital alone — Anneli also integrates offline billboard advertising and influencer campaigns to create cohesive, cross-channel experiences that align with broader business and marketing objectives. Whether driving localized campaigns or national brand pushes, she ensures every channel works in harmony to accelerate growth.

As a Nordic market specialist, Anneli brings regional insight and cultural nuance to her strategies, helping brands connect authentically with local audiences and maximize their market potential.

From strategy to execution, paid to organic, online to offline — Anneli delivers impactful, integrated campaigns that move businesses forward.

Carla Gray

Financial Account Manager

Carla is based in Cape Town, South Africa and manages our accounting, invoicing & payroll. Carla is meticulous in her management of the agency’s finances and payroll and plays a major role in ensuring that we, our suppliers and our team get paid the right amount at the right time.

Specializations:

  • Google Ads
  • Microsoft Ads
  • Tiktok
  • Social Media Paid & Organic
  • Microsoft Advertising
  • Creative AI content and
  • Ads

Leo Hardwicke

Creative Content & Paid Media Manager

Leo Hardwicke is a performance-driven marketer with a creative edge—blending cutting-edge AI tools with strategic paid media expertise to launch campaigns that captivate and convert.

With deep expertise across Google Ads, Microsoft Ads, TikTok, and both paid and organic social, Leo builds and executes data-backed strategies designed to drive measurable growth. His unique approach blends human creativity with AI-powered tools to deliver high-impact visuals, messaging, and media that resonate across platforms.

Whether it’s scaling ad performance, testing creative variations at speed, or unlocking new audiences, Leo brings an innovative, ROI-focused mindset to every campaign.

Lina Fagefors

Co-Founder, Growth Strategist & SEA Specialist

With over 16 years of experience in online marketing and a background in business, Lina brings a sharp strategic lens to everything from campaign performance to bottom-line growth. An ex-Google specialist in search engine marketing, she has worked with a wide range of clients across industries and markets — always with a focus on measurable results and ROI.

Originally from Sweden and based in South Africa for the past 16 years, Lina thrives in multi-market environments, helping brands scale across regions with tailored, data-driven strategies. Her expertise extends beyond marketing — she works closely with clients to define and align business KPIs, ensuring that every initiative supports clear, achievable growth objectives.

A stickler for detail and relentless about optimization, Lina has instilled a company culture built on accountability, efficiency, and zero wasted ad spend. Her passion lies in helping businesses grow smarter — by measuring what matters and acting on what works.

Ryan Kitching

Co-Founder, Techie, AI Specialist, & Brand Growth

Ryan is the visionary behind The Rebellion — a name that perfectly reflects his relentless drive to challenge convention and push the boundaries of what’s possible in marketing and business growth. With a career rooted in innovation, Ryan brings a unique blend of technical expertise, strategic thinking, and creative disruption to everything he does.

An ex-Googler who played a key role in leading Google South Africa, Ryan takes a holistic view of business, always asking why — and more importantly, how it can be done better. He specializes in identifying inefficiencies and building smart, AI-powered tools that streamline workflows, boost productivity, and drive results.

With deep experience in omnichannel strategy, Ryan understands what it takes to grow a brand in today’s complex digital landscape. Whether it’s building intelligent systems, optimizing customer journeys, or architecting full-funnel growth strategies, his focus is always on driving real, measurable impact.

Ryan doesn’t just follow trends — he redefines them.

Specializations:

  • AI Video ad creation
  • Google Ads
  • Google & Microsoft
  • Shopping
  • YouTube
  • Meta
  • Microsoft Advertising
  • Pinterest
  • Marketplaces
  • Swedish Market
  • Specialist

Rickard Fagefors

Paid Media Growth Manager, Youtube and AI Video creation specialist

Rickard Fagefors is a results-oriented Paid Media Growth Manager who blends performance marketing with cutting-edge AI video ad creation to help businesses scale with precision. Specializing in high-impact campaigns across YouTube, Google Ads, Microsoft , and Meta, Rickard builds data-driven strategies that directly support growth targets and bottom-line results.

With deep experience in Google & Microsoft Shopping campaigns, Pinterest, and online marketplaces, Rickard understands how to reach customers at every stage of the buying journey — from discovery to conversion. His AI-powered creative workflows enable faster testing, smarter optimization, and more engaging content that performs across channels.

As a Swedish market specialist, Rickard brings valuable regional insights for brands looking to enter or expand in the Nordic region, ensuring campaigns are not only efficient but also locally relevant and aligned with consumer behavior.

Whether you’re looking to launch standout video ads, scale performance campaigns, or drive international growth, Rickard delivers paid media strategies built for sustainable business impact.

Specializations:

  • Google Ads
  • Microsoft Advertising
  • Meta Advertising
  • Localisation & Translation
  • Internationalization
  • AI Content Creation
  • Things to do Specialist

Erika Harper

Paid Media Growth Specialist for International Markets

Erika is a Paid Media Growth Specialist with a unique focus on helping businesses expand into international markets through strategic, data-driven advertising. With deep expertise across Google Ads, Microsoft Advertising, and Meta, Erika delivers high-performance campaigns that not only reach global audiences — but resonate with them.

Her strengths lie in bridging the gap between performance marketing and local market relevance. Through smart localization, translation, and culturally aligned content creation, Erika ensures brands connect authentically with customers across borders. She’s especially experienced in travel and experience-driven sectors, acting as a “Things to Do” specialist in competitive, high-volume markets.

Whether you’re entering new territories or looking to scale your existing international presence, Erika brings the strategic insight and execution needed to drive growth where it matters most — aligning paid media efforts with AI and real business outcomes and long-term market positioning.

If international expansion is part of your growth plan, Erika is the partner who can make it scalable, targeted, and successful.

Specializations:

  • Growth Consultant
  • Business & Marketing Strategy
  • Lead generation Specialist
  • Website projects
  • Paid Media Platform specialists; Google Ads,
  • Microsoft, Meta, Tiktok

Darryn Howes

Paid Media Platform specialists; Google Ads, Microsoft, Meta, Tiktok

Darryn Howes is a strategic Growth Consultant who help businesses to unlock sustainable, measurable growth. With a focus that goes beyond marketing, Darryn aligns every initiative with the broader business goals, ensuring that strategies drive not just traffic or leads — but meaningful outcomes across the organization.

From refining business and marketing strategy to overseeing website projects to running of campaigns. Darryn delivers solutions that support long-term value and profitability. He combines a clear understanding of market positioning with hands-on expertise across paid media platforms including Google Ads, Microsoft, Meta, and TikTok — ensuring every channel is working toward a unified business objective.

Darryn’s approach is grounded in real business performance: improving pipeline quality, enhancing operational efficiency, and delivering marketing efforts that truly support growth at the business level, not just the campaign level.

If your business is ready to move from fragmented tactics to focused, strategic growth — Darryn brings the experience and insight to lead that transformation.

Specializations:

  • Client Biz Automation of tasks
  • Data Collection & Accuracy
  • GA4, Big Query, Looker Studio
  • Data Visualization
  • Business Growth & Strategy
  • New Client kickoff

Cameron Ferreira

AI & Business Intelligence Specialist

Cameron is a seasoned AI & Business Intelligence Specialist with a sharp focus on helping businesses unlock growth through data-driven strategy and automation. With deep expertise in client task automation, data collection & accuracy, and advanced tools like GA4, BigQuery, and Looker Studio, Cameron transforms raw data into powerful insights that drive real results.

He’s known for building streamlined systems that save time, reduce human error, and deliver clarity where it matters most. Whether it’s designing intelligent dashboards, automating workflows, or leading data strategy from new client kickoff through execution, Cameron brings precision, foresight, and measurable impact to every engagement.

If you’re looking to take your business intelligence to the next level, Cameron is the expert who can make it happen.