WHO THE HECK ARE WE?

we partner with clients to help their online businesses succeed

A consultancy & digital marketing agency determined to grow your business.

OUR STORY

In 2009 The Rebellion was launched by ex-Googlers Ryan Kitching and Lina Fagefors. They aimed to grow businesses online using modern advertising techniques. The team has now matured into a diverse group of individuals bringing with them their own unique set of skills. This, combined with some seriously game – changing clients has brought The Rebellion to where it is today. Our success is only measured by the success of our clients.

We are the Rebels. A group of individuals brought together to challenge the status quo and push the boundaries to new and exciting places. We are performance-driven and analytical in our work. We are growing in creativity and aim to harness the power that every new member brings to the table.

Deliver outstanding content, results and growth to our clients’ business. By being innovative and transparent in our work, we strive to understand your business as a whole. All the while making our core purpose to be as innovative as possible in the work that we produce.

MEET THE REBELS

Ryan Kitching

Ryan obtained a B.Bus.Sci. (Hons) degree at the University of Cape Town, then ventured forth to sail across the Atlantic. After exploring South America & the USA he settled in Dublin, Ireland, doing the groundwork for Google South Africa.

While at Google, Ryan was responsible for the entire South African market and managed Adwords, Analytics, Maps and a host of other products gaining valuable insight into the wider online advertising landscape.

After working in Dublin, he returned to South Africa to start The Rebellion

Lina Fagefors

Lina grew up in Sweden and first worked for her family’s travel agency where she developed an exceptional understanding of the traditional offline travel industry. Later while working for Google she was able to cross over to online. Lina now works with the Rebellion's largest international clients and has developed an expertise in expanding into new markets.

She has 10 years experience working with Search Marketing and a business background and stickler for detail she has instilled a culture of no wasted ad spend and the importance of always optimizing for return on investment.

Darryn Howes

Darryn is based in Cape Town, South Africa, and heads up the growth and performance of The Rebellion’s client portfolio, and the growth and development of our Account Operations team. Darryn is meticulous and performance-focused and has gained extensive knowledge over his many years in the industry to grow some of our biggest accounts through various paid media strategies.

Cameron Ferreira

Cameron is based in Cape Town, South Africa, and heads up the Digital Analytics team, ensuring that accounts are set up with robust website and conversion tracking, allowing for performance-focused account management. He also assists in driving the expansion of The Rebellion’s client portfolio by creating and presenting digital marketing strategies and proposals to new prospects.

Erika Harpur

Erika is based in Prague, Czech Republic, and has a wealth of knowledge in managing paid media accounts for both lead generation and ecommerce, having driven the performance and growth of our largest lead generation and ecommerce clients for more than a decade. Erika also manages our team of localisers and translators, helping our clients expand into new markets.

Rickard Fagefors

Rickard is based in Gothenburg, Sweden, and manages the growth and performance of several of our large and medium-sized ecommerce businesses based in Sweden and surrounding areas. Rickard is meticulous and passionate when it comes to managing and growing his client’s accounts, and has helped increase the ROI for many of our key client accounts across the portfolio.

Leo Hardwicke

Leo is based in Cape Town, South Africa, and manages paid media accounts for clients in several different industries and markets. Being a commercial pilot in his past career, Leo is meticulous and detail-oriented in his work and is part of the teams on some of our key accounts across our portfolio.

Carla Gray

Carla is based in Cape Town, South Africa and manages our accounting, invoicing & payroll. Carla is meticulous in her management of the agency's finances and payroll and plays a major role in ensuring that we, our suppliers and our team get paid the right amount at the right time.

Lovisa Terling

Lovisa is based in Cape Town, South Africa, but is originally from Sweden. Lovisa manages paid media accounts for clients in several different industries and markets and brings a range of experience to the team in sales, distributor development and management, online marketing, business development and strategic planning.

WHERE THE MAGIC HAPPENS

OUR PROCESS

Research

An in-depth look into your company and the market that you are playing in.

Design

Conceptualizing where we see the business should go and incorporating how you see the finished product.

Delivery

Providing a holistic approach to your business goals and creating a product that will see continued success.

Implement

We really care about You and your business. Success for us is when your business grows.

WHY WORK WITH US?

Great question.

01

We have a highly skilled team that specialises in search, social media, display and video.

02

We are ex-Googlers and a Google Premium partner. Therefore, we know the ins and outs of the Google platforms.

03

We really care about You and your business. Success for us is when your business grows.

We’re certified

“Their knowledge of the South African market was apparent, and they incorporated that knowledge into the keyword lists. I’m very impressed by The Rebellion’s work and would absolutely use them again!”

"I warmly recommend The Rebellion to any business looking for sharp design, creative ideas and a professional approach to digital marketing."

"We've been working with The Rebellion for a few years now and have always received professional service on our Adwords account - the team are committed to giving us the best quality leads at the best CPL, and are swift with their communication and regular detailed feedback."

"The Rebellion has delivered high quality and cost efficient PPC management enabling us to start so many new campaigns/accounts for our new sites and in all the different languages we sell to. I'm truly impressed by the work from The Rebellion and can honestly say they've been a significant part of the growth and profitability Ticmate has experienced."

"The Rebellion have been instrumental in increasing the size and scope of our online presences across multiple online channels."

"...Their personal involvement in the Carfind.co.za business and the strong support from the rest of their team has resulted in a strong productive working relationship. They have broad knowledge around not only Google and Social Media, but also have the knowledge to work with developers and designers delivering seamless results..."

"Since moving my Adwords marketing over to the team at The Rebellion I have seen a 496% increase in Adwords revenue within the first 6 months."

"Having so many marketing agencies to choose from, we are very happy to have found The Rebellion! They take great care and try to find the best solutions that will work for us. Our business has a challenging product to market and since we have been with The Rebellion, our digital presence has increased twofold. Thank you to the Rebels for adding a human touch to our ever-increasing digital world that we live in!"

"The Rebellion has been instrumental in helping us achieve our PPC goals. They are accommodating to our unique requirements and have always exceeded the targets given to them. Their management style and insight have gained us much more online traffic at lower costs. We have been extremely happy to work with them thus far."

"...Their knowledge of PPC campaigns is superb, they are constantly trying new things and, even though we are definitely one of their smaller clients, it still feels like we are getting top tier service. I would happily recommend their services."

The Rebellion is a proud member of The Everywhere Network. A network of international agencies working together independently to provide in-market expertise across the globe. Each agency in the network serves its own local region, with its own local services and offers unique local knowledge and experience to ensure the success of a campaign.

CASE STUDIES

103%

Increase in Conversion Rate

Imagemakers design and manufacture high quality, stylish office wear - helping companies look great since 1982. With so many styles to choose from, their customers are able to keep their own identity while still looking like members of the team.

Imagemakers approached The Rebellion to see an increase in conversion rates by making user experience design changes to their website.

We provided detailed wireframes for the website developer, simplifying the process of the website redesign.
By looking holistically at the website conversion process and assigning event tracking to all important touchpoints on the website, we were able to track more conversions in order to successfully attribute performance to paid media.

520%

Increase in Adwords orders

Ticmate is an entrepreneurial, fast-growing company based in Sweden offering tickets online to more than 4000 events and attractions in 30 cities worldwide.

Ticmate initially approached The Rebellion to manage their Adwords campaigns to a strict profit goal across existing and new markets.

Since coming onboard back in 2009, we've expanded our service offering to include: translation & localisation, landing page improvements, social media management and C-level strategic advice.
The Rebellion set up Adwords accounts in additional languages and markets but also new sites and additional product ranges.
Today, The Rebellion manages all the online advertising for over 350 sites in 42 markets.
Proof that campaigns are run with efficiency where ROI is always the main goal.

OUR AMAZING CLIENTS