PAID MEDIA ACCOUNT MANAGER

Location: Cape Town

Responsibilities

• Devise and execute paid media and digital marketing strategies for several clients across any industry, taking initiative to fully understand the ins and outs of each of their client’s businesses
• Implement, optimise and grow digital marketing campaigns in (but not limited to) Google Ads (search, display, video & shopping), Facebook Ads & LinkedIn Ads, managing all aspects of campaign configuration, launch, and ongoing optimisation, including strategy, ad copywriting, data-based optimisation and budget management and ensure that campaigns are meeting clearly defined conversion objectives
• Implement and make use of Google Analytics to improve account performance and report to the client on overall website usage statistics
• Client communication, acting as their go-to contact person for The Rebellion. As an account manager, you will not merely manage the campaigns. You will also manage the client account holistically and are responsible for performance, retention and growth for your client portfolio, which requires ownership and being able to work autonomously, in a reliable manner
• Daily monitoring of paid media accounts, analysing account performance and reporting back on problems/opportunities found
• Suggest conversion rate optimization improvements to clients to improve performance of paid media campaigns
• Manage and provide strategic direction to designers, website developers and analytics teams for all work required for your client portfolio, acting as a project manager
• Troubleshoot, problem solve and find creative solutions to client-specific needs
• Identify optimisation opportunities, including continuous testing of ad copy and landing pages, including A/B testing
• Create and deliver meaningful, easy to understand and visually appealing analytics and reporting to monitor and show progress to internal team and client, in accordance with the client’s conversion based KPIs and objectives
• Maintain knowledge of industry best practices and new technologies, with a proactive hunger to keep your client’s accounts in line with today’s features, if the features will provide value

We’re looking for someone who:

• Has at least 3 years of some form of project management experience, with a desire to use their project management skills in a digital environment
• Has extraordinary attention to detail and takes immense pride in every piece of work produced, from a simple email to a complex report
• Has a proactive work ethic, always thinking of what can be done better and more efficiently, with a continuous improvement mindset
• Is reliable and trustworthy, takes full ownership of work, allowing the team to rest assured that when a task or project is assigned, it will get done on time and according to specification
• Has the ability to self-learn, with an insatiable hunger for knowledge, which continues even when the workday ends. Takes full responsibility for developing existing and new skills that will provide value to the team and clients
• Has the ability to think and act autonomously, and at the same time able to work as part of a team
• Is an excellent technical communicator with outstanding written and verbal communication skills, and is able to help clients and the team understand complex, technical features and ideas
• Has excellent business communication abilities with the ability to professionally write an email and present a report clearly
• Is able to work calmly and carefully on multiple priorities at the same time, with the ability to prioritise tasks at their own discretion, and communicate the progress of their work to stakeholders autonomously
• Has strong time management skills and is able to manage their own tasks without having to be checked on
• Has excellent problem-solving skills, being able to analyse figures and find trends and anomalies in a set of data
• Is able to take ownership of mistakes, and learn from them going forward to reduce the reoccurrence of the same mistakes happening again
• Is approachable when receiving constructive feedback, always having a white-belt mentality, which is an attitude that you can learn from anyone, anywhere, anytime
• Is process and systems-driven, and is able to keep task lists and project schedules meticulously up to date, for their own use and the team’s use
• Does not have an ego, always remaining humble, and is not scared to admit that they do not understand a concept or task
• Is comfortable making use of Microsoft Excel or Google Sheets in an advanced manner

Qualifications

• Google Ads Search Certification
• Google Analytics Individual Qualification
• Google Tag Manager Fundamentals
• Project management or business management studies are preferable

Previous Experience

• Project management experience of any sort, having managed multiple projects from commencement to completion
• Experience dealing with numbers and figures in Microsoft Excel or Google Sheets, making use of formulas, lookup tables, etc
• At least 2 years of experience in managing Google Ads or Facebook Ads campaigns, either in lead generation efforts or sales generation efforts

Benefits

• 23 days of leave per year, with an extra day per year once you have spent two years with us
• Boxing once a week at Madfit MMA
• Keen to dive into the great African kelp forests? We try to get out once a month and capture it all on our GoPros

About Us

The Rebellion is a consultancy and digital marketing agency determined to grow our client’s businesses. In 2009 The Rebellion was launched by ex-Googlers Ryan Kitching and Lina Fagefors. They aimed to grow businesses online using modern advertising techniques. The team has now matured into a diverse group of individuals bringing with them their own unique set of skills. This, combined with some seriously game-changing clients has brought The Rebellion to where it is today. We are the Rebels. A group of individuals brought together to challenge the status quo and push the boundaries to new and exciting places. We are performance-driven and analytical in our work. We are growing in creativity and aim to harness the power that every new member brings to the table.
Are you up for the challenge?

Company Environment

• We value trust and reliability over performance. We’d rather have mid-level performers but high-trust individuals
• We are a small team who have fun but also work hard.
• We have autonomy in our roles
• We do not have egos. We just get the job done, on time and in accordance to the objectives set out
• We own up to mistakes and learn from them.
• We have built a portfolio of long-standing clients who respect and rely on us.
• We love what we do and are passionate about performance

How to Apply

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