consent, then collect (in that particular order)
are you gdpr & popia compliant?
Upon arriving on this website, you would have noticed that we asked you if we could make use of cookies on your device, and we explained in detail what each cookie does and how long it will remain on your device for. You’ll then notice that there is an ever-present widget on the bottom left corner of your screen that when opened, gives you the option to change or withdraw your consent and additionally provides you with a unique Consent ID.
These are some of the measures that we have in place to respect your data privacy, and to assist us in remaining compliant with the various privacy laws such as the GDPR and POPIA. In order for your business to do the same, you need to implement these measures too.
01
But first, consent
In today’s digital world, a website users’ consent is one of the prime legal bases that organisations leverage to collect and process personal data.
If you are not getting consent from your users before tracking their activity on your website through tools like Google Analytics, you may be non-compliant in terms of POPIA and GDPR, as these laws are Opt-in consent regimes. This means that you can only start tracking user activity and collecting their personal data once they explicitly consent for you to do so. You cannot simply rely on your website users navigating your website to imply consent.
Is your website giving this option to your users before you start tracking their actions? If you are not, you may be non-compliant and could be missing the opportunity to build trust with your users.
We will set up a Cookie Management Platform on your website that:
- Informs your users about the cookies & trackers that your website uses, empowering your users with choice, building trust & ensuring compliance to data privacy laws such as POPIA & GDPR.
- Gets explicit consent to make use of cookies on your users devices, before your tracking tags fire, dynamically changing how your tracking tags fire based on the dynamic nature of your users consent choices.
- Gives your users the ability to change or withdraw their consent status at anytime, and with ease.
- Deep scans your website and detect all cookies in order to control their activation based on the consent state of end-users
02
cookie policy
A cookie policy is at the heart of compliance with most major data privacy legislations in the world. Data privacy legislations such as the GDPR and POPIA require your website to keep an updated account of all cookies and trackers, and to make this available to end-users visiting your website.
Data privacy is also one of the fastest expanding fields of consumer demand, and your website users want and expect transparency into and control of how their data is handled when visiting your website.
You are therefore legally obligated to ensure that your cookie policy is always up to date, which means it needs to be changed often and should be based on information from a deep-scanning technology, capable of shedding light on all cookies and trackers present on your website, even the ones in hiding that you as the website owner do not know are being placed on your users devices. Take the human error out of this crucial data privacy requirement by implementing an automated and in depth, deep-scanning solution.
We will set up a Cookie Policy on your website that dynamically keeps up to date in accordance with new trackers that you implement and that outlines the below crucial Cookie Policy elements:
- What types/categories of cookies are set?
- What categories of personal data is processed by the cookies?
- What are the purposes of each cookie on your website?
- How long do the cookies stay on end-user browsers?
- Where in the world is end-user data sent to and what third parties is it shared with?
- How can your users choose whether to allow cookies to process their data or not, and how can they later check or change their consent state?
Let us help you get your Cookie Policy in place in accordance to the GDPR and POPIA.
what about the data gap?
Companies that respect their users’ privacy by implement consent requirements for Analytics cookies will likely experience data loss from their Google Analytics reporting proportional to the amount of users who decline Analytics cookies. This results in incomplete measurement scenarios and effectively creates a data gap, creating a tension of balancing data privacy vs running a data-driven business.
By making use of advanced consent mode implementations within Google Tag Manager and our preferred Cookie Management Platform (CMP), we are able fill this data gap. Through our advanced implementation, we leverage behavioural modelling in Google Analytics 4, which allows us to bridge the data gap by modelling the behaviour of users who decline analytics cookies based on the behaviour of similar users who accept analytics cookies. The training data used for modelling is based on the consented user data from the property where modelling is activated.
This enables us to optimize for your business goals whilst still respecting the privacy choices of your website visitors. When your website visitors deny consent, instead of storing cookies, our advanced tags instead send signals (or cookieless pings) to Google.
our cookie management process
WHY WORK WITH US?
Great question.
01
We have a highly skilled team that specialises in search, social media, display and video.
02
We are ex-Googlers and a Google Premium partner. Therefore, we know the ins and outs of the Google platforms.
03
We really care about You and your business. Success for us is when your business grows.
“Their knowledge of the South African market was apparent, and they incorporated that knowledge into the keyword lists. I’m very impressed by The Rebellion’s work and would absolutely use them again!”
Elizma Nolte
“…Their knowledge of PPC campaigns is superb, they are constantly trying new things and, even though we are definitely one of their smaller clients, it still feels like we are getting top tier service. I would happily recommend their services.”
Josh Golombick
“The Rebellion has been instrumental in helping us achieve our PPC goals. They are accommodating to our unique requirements and have always exceeded the targets given to them. Their management style and insight have gained us much more online traffic at lower costs. We have been extremely happy to work with them thus far.”
Kevin Harris
“Having so many marketing agencies to choose from, we are very happy to have found The Rebellion! They take great care and try to find the best solutions that will work for us. Our business has a challenging product to market and since we have been with The Rebellion, our digital presence has increased twofold. Thank you to the Rebels for adding a human touch to our ever-increasing digital world that we live in!”
Kalika Redelinghuys
“Since moving my Adwords marketing over to the team at The Rebellion I have seen a 496% increase in Adwords revenue within the first 6 months.”
Taswell Manefled
“…Their personal involvement in the Carfind.co.za business and the strong support from the rest of their team has resulted in a strong productive working relationship.
They have broad knowledge around not only Google and Social Media, but also have the knowledge to work with developers and designers delivering seamless results…”
Kevin van Deventer
“The Rebellion have been instrumental in increasing the size and scope of our online presences across multiple online channels.”
Gidon Alter
“The Rebellion has delivered high quality and cost efficient PPC management enabling us to start so many new campaigns/accounts for our new sites and in all the different languages we sell to. I’m truly impressed by the work from The Rebellion and can honestly say they’ve been a significant part of the growth and profitability Ticmate has experienced.”
Marcus Moeschlin
“We’ve been working with The Rebellion for a few years now and have always received professional service on our Adwords account – the team are committed to giving us the best quality leads at the best CPL, and are swift with their communication and regular detailed feedback.”
Michelle Flynn
“I warmly recommend The Rebellion to any business looking for sharp design, creative ideas and a professional approach to digital marketing.”
Lico Gross
CASE STUDIES
103%
Imagemakers design and manufacture high quality, stylish office wear – helping companies look great since 1982. With so many styles to choose from, their customers are able to keep their own identity while still looking like members of the team.
Imagemakers approached The Rebellion to see an increase in conversion rates by making user experience design changes to their website.
- We provided detailed wireframes for the website developer, simplifying the process of the website redesign.
- By looking holistically at the website conversion process and assigning event tracking to all important touchpoints on the website, we were able to track more conversions in order to successfully attribute performance to paid media.
520%
Ticmate is an entrepreneurial, fast-growing company based in Sweden offering tickets online to more than 4000 events and attractions in 30 cities worldwide.
Ticmate initially approached The Rebellion to manage their Adwords campaigns to a strict profit goal across existing and new markets.
- Since coming onboard back in 2009, we’ve expanded our service offering to include: translation & localisation, landing page improvements, social media management and C-level strategic advice.
- The Rebellion set up Adwords accounts in additional languages and markets but also new sites and additional product ranges.
- Today, The Rebellion manages all the online advertising for over 350 sites in 42 markets.
- Proof that campaigns are run with efficiency where ROI is always the main goal.
Trusted By
LET'S CHAT.
COFFEE IS ON US.
- mailroom@therebellion.co.za
- +27 (021) 100 6760
