Why we rebel.

Ryan named the agency and set its course. He spent his earlier career at Google, where he played a key role in leading Google South Africa, and left convinced that the industry’s reporting habits needed challenging.

Day to day he works across technology, AI tooling and brand growth: finding the inefficiencies in how a business runs its marketing, building the systems that remove them, and keeping every strategy anchored to the full customer journey rather than a single channel.

Lina has spent 16 years in online marketing: first at Google as a search specialist, then across clients in most industries and markets you could name. Originally from Sweden and based in South Africa, she is most at home in multi-market work.

She starts engagements with the client’s business KPIs rather than campaign metrics, and she is the reason the agency’s culture treats wasted ad spend as a bug to be found and fixed.

Darryn works at the business level first: market positioning, pipeline quality and operational efficiency, then the marketing strategy that serves them. He has run everything from website builds to full campaign programmes.

He stays hands-on across Google Ads, Microsoft, Meta and TikTok, and his measure of success is growth the business can see, not activity a campaign report can.

Cameron turns raw data into decisions. He works in GA4, BigQuery and Looker Studio, automates the reporting tasks that slow client teams down, and cares most about data accuracy, because everything downstream depends on it.

From kickoff through execution he owns the data strategy: what gets collected, how it is checked, and the dashboards that make it usable.

Erika runs paid media for brands selling across borders, working in Google Ads, Microsoft Advertising and Meta. Localisation is her craft: translation, cultural fit and market-by-market relevance, rather than one campaign copied everywhere.

Much of her work is in travel and experiences, where she specialises in the competitive “Things to Do” category in high-volume markets.

Anneli has spent more than 20 years in marketing, across digital platforms, brand development and communication. She does both halves of the job: the strategy that decides which audience a brand should be talking to, and the hands-on work that puts it in front of them and keeps it growing.

She holds the whole plan in view while each channel and market delivers its part. Her specialism is the Nordic markets, where she builds and runs strategy market by market and her clients can point to strong, measurable results for it.

Rickard manages paid media with a specialism in YouTube and AI-assisted video ad production, which lets him test far more creative than manual workflows allow. He works across Google Ads, Microsoft, Meta, Shopping campaigns, Pinterest and online marketplaces.

He is also the team’s Swedish market specialist for brands entering or growing in the Nordics.

Samantha runs paid social and the content that feeds it. She spent five years in-house at a national retail group, managing Meta and TikTok campaigns end to end, from strategy and setup through to optimisation and reporting, alongside the daily content, community and influencer work that keeps a brand’s channels alive.

She is Meta Blueprint qualified as a Media Buying Professional and works across Meta, Google and TikTok. Her brief is brand growth and lead generation, judged on what the reporting shows rather than what the feed looks like.

Carla runs the agency’s accounting, invoicing and payroll from Cape Town, and makes sure we, our suppliers and our team are paid the right amount at the right time.