Services
Six ways we make your marketing provable.
Most agencies sell activity. We sell evidence. Every service below exists for one of three reasons: to see the truth (measurement), to improve the inputs the algorithms actually reward (signals and creative), or to convert the demand they produce (pages, flows, follow-up). Nothing here is decoration.
00
The Reality Check
The fixed-fee audit every engagement starts with.
Platforms
Before we spend a cent of your money, we find out where the last agency lost it. The Reality Check is a fixed-fee, three-week audit of your measurement, your media accounts and your AI-search visibility. You get the truth in writing: what percentage of your conversions are invisible, where your budget is leaking, and a 90-day plan to fix it. Keep the plan. Use it with us or without us.
What’s included
- Tracking accuracy audit: how much of your reporting is invisible
- Wasted spend analysis across Google and Meta
- Measurement architecture map: current state vs required state
- AI visibility baseline vs your top three competitors
- The 90-day roadmap, presented live to your leadership team
Fixed fee. Credited in full against month one if a pilot starts within 30 days.
01
Measurement & Data Infrastructure
Fix measurement first. Everything else compounds from there.
Platforms
Browsers block trackers, platforms grade their own homework, and somewhere between a fifth and half of your conversions never reach your dashboard. We rebuild the pipes: server-side tracking, conversion APIs, consent done properly, and reporting that answers the only question that matters. What did the money actually do? Then we go wider than marketing: ads, analytics, CRM, e-commerce and sales data integrated into one source of truth, and interpreted, so it answers tactical questions this week and strategic ones this quarter.
What’s included
- Server-side tagging, Meta Conversions API, Google Enhanced Conversions
- GA4 configuration, governance and warehouse-grade analytics
- Consent done properly: POPIA-aligned, consent-first collection
- Blended reporting: MER, new-customer ROAS, POAS, not platform ROAS
- Business data integration: ads, CRM, e-commerce and sales in one model
- Insight readouts that call the next tactical move and the next strategic bet
- Incrementality and geo-lift testing at the top tier
Pairs with Paid Performance Media →
02
Paid Performance Media
You can't out-click the algorithms. You can out-feed them.
Platforms
Google's Performance Max and Meta's Andromeda decide who sees what. You can't out-click them, but you can out-feed them. Our job is to give the algorithms what they reward: clean conversion signals, genuinely distinct creative, and budgets allocated by evidence, not habit. Google and Meta, YouTube and TikTok, Bing Ads and Pinterest. We are channel-agnostic on principle, and the budget follows the evidence, never the platform’s sales pitch. Certified in the big two. Skeptical of all of them. We report in MER and new-customer ROAS, the numbers your CFO believes.
What’s included
- Google Search, Shopping, PMax and YouTube; Meta full-funnel
- TikTok, Microsoft, Pinterest and marketplaces, added where the evidence supports them
- Signal engineering: value-based conversions fed back to platforms
- Budget science: MER-governed allocation, non-incremental spend pruned
- A structured, documented testing calendar that compounds
- Honest reporting: we never take credit for organic or repeat sales
Pairs with Performance Creative →
03
Performance Creative
Not art for awards. Ammunition for algorithms.
Platforms
Meta's algorithm reads your creative and decides your audience. Weak creative now means weak targeting, and no media buyer can save it. Roughly eighty percent of performance work today is creative operations. We run that operation on what actually makes creative perform: genuine distinctiveness the algorithm can find new audiences with, hooks that earn the first second, formats native to each feed. Everything measured against new-customer cost, and retired before fatigue sets in.
What’s included
- Genuinely distinct concepts, not twenty variants of one idea
- Static, motion and video production built for the feed
- Creator and UGC sourcing, briefs, rights and whitelisting
- Fatigue monitoring and concept-level cost reporting
- Organic social produced as paid-first assets
Pairs with Paid Performance Media →
04
Conversion & Lifecycle
Traffic is a cost. Conversion is the business.
Platforms
Conversion starts before the click, with an offer worth clicking. We design compelling offers, build custom landing pages that bring each product to market properly (one page, one job, one audience), run the experiments, and wire the automation that turns clicks into qualified pipeline and first orders into repeat revenue. Every test has a hypothesis. Every flow has a job. Nothing ships on taste alone.
What’s included
- Offer design: pricing, framing and proof that make the click worth it
- Product go-to-market pages: custom LPs per product, market and audience
- Landing page strategy, design and build: conversion-first, fast, accessible
- A CRO program with documented, compounding learnings
- User experience evidence from Microsoft Clarity: session recordings and heatmaps that show where journeys stall
- Lead scoring, routing and speed-to-lead automation
- LTV and cohort analysis feeding acquisition targets
Pairs with Paid Performance Media →
05
Growth Advisory
When execution gets cheap, judgment gets expensive.
For clients at scale, we take a seat at the strategy table: first-party data strategy, marketing AI adoption with guardrails, budget architecture across markets, and an honest external voice when the internal consensus is wrong. Fractional growth leadership from people who have run the numbers at Google scale.
What’s included
- Quarterly planning ownership and executive business reviews
- First-party data roadmap
- AI enablement: tooling, process, governance
- Budget architecture across channels and markets
This is the layer AI can't commoditize.
Three tiers. One standard.
We size engagements by your total monthly marketing investment, media and fees together, because that’s how you budget.
The Insurgency
R50,000 – R150,000 / month
Proves paid can work.
The Uprising
R150,000 – R500,000 / month
Builds the full measurement and creative machine.
The Revolution
R500,000+ / international
Scales it across channels and markets. Our intended customer, not our ceiling.
Every tier gets senior people and written success criteria. Three tiers, one standard of work.
What we don’t do
Organic community management as a standalone service. Traditional media buying. Award-chasing brand films. Anything we can’t measure. If that’s what you need, we’ll happily point you to people who do it well.